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Consumers’ judgement of local products in 4C marketing approach

From January to April 2018, in the framework of our project a research was  launched among the producers and consumers of local products for the survey of current supply and demand, the identification of problems and the definition of the further development possibilities.

This study summarizes the views of local producers about their consumers, their opinions about the behaviour of their consumers, the expectations concerning the demand for their products and their views concerning the role of local products in tourism, as well as the expectations of consumers against local products, their shopping behaviours, motivations and preferences.  

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